![]() ![]() With Illuminate, the Kiwi import is looking to fend off the emergent challenge from hard seltzer and raise its profile in the so-called “better for you” drinks category. ![]() Winemaker Anthony Walkenhorst tells SND the new products are geared toward “health and wellness-oriented consumers” and “sessionable” daytime drinking occasions like brunch or back yard parties in which light beer and seltzer have held sway.Īccording to Impact Databank, Kim Crawford is the sixth-largest imported table wine brand in the U.S., having averaged 15% annual growth over the past decade to reach 1.37 million cases and a retail value of $275 million. The illuminate line of wines is said to have fewer calories and full flavor. Kim Crawford Illuminate is getting a soft launch this fall, ahead of a wider rollout next March. As her partner hits golf balls at a driving range, a woman pours herself a glass of Kim Crawford Illuminate Sauvignon Blanc. 2021 Bottle (750ml) 2021 Kim Crawford Illuminate Rose, New Zealand. Most orders ship within 24 hours More shipping info Shipping info. But it seems the wine is not only for upscale endeavors - its also a complimentary beverage for a sparkler-toting birthday cake. Kim Crawford Low Cal Illuminate Rose, Marlborough, New Zealand, 750ml. The Illuminate wines, which are at 7% abv and have 70 calories a glass, use “spinning cone” technology to reduce the alcohol from a portion of the base wine without impacting its aromas or flavor profile, according to the company. Three women strut into a restaurant with a bottle of Kim Crawford Sauvignon Blanc with jaw-dropping confidence. Constellation Brands is looking to expand the consumption occasions for its New Zealand-based Kim Crawford wine brand with a new lower-calorie line of wines called Illuminate. The new range initially will include Sauvignon Blanc and Rosé offerings retailing at $18 a 750-ml. ![]()
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